They say that it’s what inside that counts, and this holds true to Whiskas’ temporary packaging.
Major disruption was caused when the company’s packaging manufacturer in KZN was set alight during recent community unrest. With all paws on deck, Whiskas has had to temporarily replace their iconic purple packets with a plain white facade to ensure that kitty’s around the country keep purring, despite the temporary packaging setback.
All pet parents have undoubtedly experienced an element of disruption in their lives over the past 19 months, whether that be economic, personal, or psychological. However, one thing that remains a constant is the love and companionship received from our pets. In fact, social isolation and lockdown loneliness have led to a boom in the number of pet owners since the start of the pandemic. As we look to our pets to bring us comfort, it is our duty as pet owners to keep their lives as normal and consistent as possible – an element that is still within most of our control.
According to Andi Wright, Marketing Director at Mars, “Despite the fact that cats are known to be independent, low maintenance creatures, they still depend heavily upon their pet parents for nutrition and care. As a brand that is committed to your furry friend’s nutritional needs, we would like to assure you that the temporary change in our packaging will not be noticed by those actually consuming it”.
Despite the fact that Whiskas dry food has a temporary new look, and may be a bit hard to find over the next short while, the wet food and much loved treats still have the same look, and are readily available on store shelves. Afterall, your fur babies wouldn’t forgive us if they weren’t!
For more information visit www.whiskas.co.za and follow Whiskas on Facebook @WhiskasSA
Disclaimer: The information produced by Infurmation is provided for general and educational purposes only and does not constitute any legal, medical or other professional advice on any subject matter. These statements are not intended to diagnose, treat or cure any disease. Always seek the advice of your vet or other qualified health care provider prior to starting any new diet or treatment and with any questions you may have regarding a medical condition. If you suspect that your pet has a medical problem, promptly contact your health care provider.