This company was voted the best pet insurance brand in SA

This company was voted the best pet insurance brand in SA

This company was voted the best pet insurance brand in SA

Each year, The Star holds their annual Reader’s Choice Awards – a competition that empowers South African consumers to vote for their favourite brands and service providers based on their levels of customer care. In 2020, was voted South Africa’s Best Pet Insurance Company.

What makes this competition so special is that it isn’t about brands’ budgets, marketing efforts, or ability to impress industry insiders; it’s solely focused on the experiences of everyday South Africans.

“This award isn’t just about taking home the number one spot,” says Chief Operating Officer, David Roache, “It stands as a testament to our commitment to creating fans, not policyholders. It’s always been our goal to put our customers at the very centre of our business, and this award holds a special place in our hearts because it’s a direct result of that dedication.”

Upon launching in 2011, immediately began disrupting the insurance industry as a challenger brand. Designed as pet insurance created for animal lovers by animal lovers, they were the first pet insurer in South Africa to cover exotic pets, alongside their leading range of budget-friendly insurance products for dogs and cats.

Their love for animals doesn’t stop there – each year, champions Soft Landings initiatives that mobilise their staff, vet partners, and communities to raise funds for animals in need. In the past 2 years, they have raised over R1.5 million for the Animal Anti-Cruelty League, and continue to feed a shelter puppy for a month each time a pet insurance policy is bought online.

So, what’s the secret to being voted South Africa’s Best Pet Insurance Company? “Ultimately, we’re all about customer-centricity and bringing in that human-to-human connection that so often gets lost in the insurance industry,” explains Roache.

It’s this attitude that informs their holistic approach to customer service: From the highly-trained and passionate staff who operate their call centres, to connecting with their fans on social media, to on-the-ground activations that uplift their communities, each member of the team embodies the company’s values of Simplicity, Creating Fans, and Soft Landings.

The development of the Manage Portal is another avenue through which they empower their fans. By giving them 24/7 online access to their insurance policy, their customers can save time and enjoy ultimate convenience by being able to update their address, upgrade their plans, change their personal or banking details and more, wherever they are.


Disclaimer: The information produced by Infurmation is provided for general and educational purposes only and does not constitute any legal, medical or other professional advice on any subject matter. These statements are not intended to diagnose, treat or cure any disease. Always seek the advice of your vet or other qualified health care provider prior to starting any new diet or treatment and with any questions you may have regarding a medical condition. If you suspect that your pet has a medical problem, promptly contact your health care provider.